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22.08.2019-31 views -Audi Case Study

 Audi Case Study Essay

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EVALUATE A BUSINESS COMPETITIVE POSITION AND MARKETPLACE POTENTIAL INSIDE THE GLOBAL ECONOMIC SYSTEM

CASE STUDY: AUDI

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Team members:

1 . NGUYEN Ngoc Khanh Chi

installment payments on your NGO Thi Nam Phuong

3. HUYNH Thi Bich Son

four. NGUYEN Truong Thinh

your five. CHAU Ngoc Son Vu

6. DOGIELSKI David

several. NGUYEN Quoc Tuan

STAND OF CONTENT

I/ SHAPE WORK (Thinh)4

A. RECOGNIZE THE TACTICAL BUSINESS DEVICE WITHIN AUDI AG4

W. SELECT SBU AND INDUSTRY FOR THIS SBU4

C. SELECT PERIOD OF TIME IN THIS SBU'S MARKET4

II/ REVIEW COMPETITIVE SITUATION AND INDUSTRY POTENTIAL5

A. DEFINE THE COMPETITIVE RANGE (Thinh)5

B. EVALUATE THE STRENGTH OF THE COMPETITION (VU)7

1 ) Determine the phase of the life pattern of the automobile industry. several

2 . Competitive topology8

several. Entry barrier9

4. Evaluate competitive intensive10

C. EVALUATE THE COMPANY'S COMPETITIVE POSITION AS WELL AS MARKET POTENTIAL (PHUONG)10

1 . Diagnose you can actually strengths and weaknesses using the value chain10

2 . Benchmark the company efficiency by comparison while using industry leaders13

III/ MAKE RECOMMENDATION FOR COMPANY DEVELOPMENT14

A. OFFER A GENERAL STRATEGY (PORTER 1980) (DAVID)14

1 . Diffentiation or Price Leadership? 13

2 . Sector wide or Particular Segment? 15

B. SELECT A GREAT INTERNATIONALIZATION APPROACH (SON)15

1 . Select a great internationalization strategy15

2 . Audi 2010: 16

3. Audi 2015: keeping and bettering the same strategy16

C. RESEARCH THE SIGNIFICANCE OF A COOPERATION STRATEGY (CHI)17

1 . The present situation of Audi AG's symbiotic web marketing strategy: 17

installment payments on your Recommendation pertaining to Audi AG's symbiotic promoting development: 17

D. PRESENT A MARKETING METHOD (TUAN)20

1 ) Market segmentation: 20

2 . Target advertising strategy20

3. Position the business and/or product21

E. PROVIDED MAIN ORIENTATION FOR THE MARKETING COMBINE (TUAN)21

I/ FRAME JOB (Thinh)

A. IDENTIFY THE STRATEGIC BUSINESS UNIT INSIDE AUDI AG

|Potential SBU |Organization profile |Industry setting |Demand aspect |Supply dimension | |Compact car |special skill |Most of the parts bought through |city-dwellers |Specialized | |(A1, A2, A3) |decentralize |VW's central getting unit |entry level |Direct competitor (Mini, DS3)| | | |(benefit from economy of scale) |single | | |Medium car |special skill |high quality component only |luxury consumer |Specialized | | |decentralize | | |Direct competitor (BMW, | | | | | |Mercedes) | |Big car |special skill |high quality part only |luxury consumer |Specialized | | |decentralize | | |Direct competitor (BMW, | | | | | |Mercedes) | |Sport car |Special skill |High quality part only |Young, excited, sportive hobby|Differentiation focus | | |Centralize...

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