Advertising Product Dove

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08.08.2019-223 views -Marketing Item Dove

 Marketing Merchandise Dove Article

History

• The Dove manufacturer started it is life in 1957 in the US, with the groundbreaking new beauty cleansing Club. • It truly is #1 Skin specialist Recommended manufacturer in the US, Canada and England strongly recommended by Dermatologists across the world. • In 1979, the phrase " cleansing cream” was replaced with " moisturizer cream”. • Since 93, Indian ladies have relied on In cui for beautiful skin.

Logo design

• 2 weeks . perfect manifestation of soft qualities, gentleness and sophistication • The image of dove or perhaps peace pigeon symbolizes the purity and softness of your dove in its products. • Soft searching font shows the fairness and soft qualities of the brand, • Gold colour of the ove imagery honour the original aim of its production

Variation

Gamut

CREAM SHOWERING BAR

SOFT EXFOLIATING BATHING BAR

CLEAN MOISTURE BATHS BAR

Product packaging

Color Palette

D3D4CE CCB754 0C1A57

89C2DA 3D7AA8

161E6B 78AE5A

Marketing

Father or mother Company Category Sector Tagline/ Slogan USP HUL (Unilever) Personal Medical – Cleaning soap FMCG Day-to-day Moisture is vital to fabulous skin Profound Moisturizer to get Dry Epidermis

STP

Section Target Group Personal Medical care – Detergent, Hair Care & Deodorants Focuses on women several, shapes & sizes Dove is committed to help almost all women appreciate their personal beauty potential by creating products that deliver true care.

Positioning

SWOT

1 . Dove includes 1/4 moisturizing cream installment payments on your Zero pH levels 3. Flagship item of HUL with solid brand recognition through advertising and marketing and branding 4. Promises not to leave any residue on the skin 1 . Highly priced for the Indian Marketplace 2 . Targets only the girl segment 1 . Can goal male audience 2 . Constant innovation 1 ) Increased Competition in this market segment installment payments on your Popular simply in City cities several. Only for larger income and upper middle class group

Strength

Some weakness Opportunity

Hazards

4 P's Of Marketing

Product

Dove manufacturer product line includes a variety of skin care cleansers. Its selection includes a variety of...

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